May
01
2013
21 BRAND NEW SOCIAL MEDIA TIPS PLUS A 50 TIP DOWNLOADABLE GUIDE!
Written by Lori Shecter

May Social Media TipsBack by popular demand is a downloadable guide on how to make social media serve you better.  Since it might be hard to get through all 50 tips, I've pulled out a few (plus added a few of our own!) to make your media awesome!  But if you really want to deep dive, please make sure to read the attached PDF.  

RULES OF ENGAGEMENT

  1. Control your message
  2. Make your message consistent
  3. Put a social media policy in place (what to say and how to say it
  4. More is not necessarily better.  Post things that are relevent, useful and thoughtful, rather than just a lot of posts. 

MEASURE AND CHANGE

  1. Always test to see what works in paid advertising.  Then reassess based on results.
  2. It can be diffiuclt to monetize social media when you are learning.  Try not be be too conservative at first.
  3. Engage your studio's student's to help you with social media.  Pay them pack with a free pair of Dance Shoes or cute bag.
  4. Customize your Facebook ads to reach your target audience in your demographic area.

IDEAS TO GENERATE SOCIAL LIFT

  1. Run contests on Facebook for a free month of Dance Class.  Get students inspirated to follow you and join your page.  Use FREE Facebook contest makers like OFFER POP.
  2. Inject humor,skill and beauty into your post.
  3. Use as much social media as you can at least once a week including twitter, facebook, pinterest, Google+.  (I know, easier said than done.  READ THIS ARTICLE to ways to find the time!
  4. Promote small giveaways once a week, like sample classes, or dance attire.

SOCIAL MEDIA WORDS OF WISDOM

  1. You can't really make too many mistakes to hurt your business, but not doing it won't help your business.
  2. Create a geniune voice and let your studio know who you are.  Create meaningful trustworthy relationships.
  3. Don't commit and then stop.  You need to maintain and build.

CONTENT IS KING

  1. Make sure you have one thing a week to write about!  Try to plan in advance.  
  2. Have your mobile phone ready for quick updates of your dancing superstars, cute moments, and great achievements--getting that move right the for the first time is an awesome experience.  SHARE the joy!
  3. Titles are everything when it comes to content.  Grab 'em with the first line.  (Hard to do!)

SOCIAL IS A GROUP EFFORT

  1. Try and get your students to share your content with their friends.  How?  Feature THEM in posts!
  2. Social media needs to be de-centralized.  Empower your Subject Matter Experts (i.e. YOUR STUDENTS!) to respond and increase responsiveness.
  3. Get your teachers involved.  Reward them for helping!

DOWNLOADABLE GUIDE

If these aren't enough to get you motivated, down load this guide we found in our constant search for great tips!