Mar
30
2013
STUDIO BLOG: 4 POWERFUL REASONS TO DO IT
Written by Lori Shecter

AboutbloggingHave you ever thought about blogging but don't really understand the benefits of a blog? Keep reading. This article will help you (or someone you know) understand the value of a dance studio blog:

Is Google the Only Reason to Blog?

What exactly does that mean? Well, if you want to be found through the search engines, Google, Yahoo or Bing, blogging is a good way for the search engines to find you (as long as you mention KEY WORDS, like DENVER DANCE STUDIO) at least 5 times in your article. But many people don't feel that a blog is necessary for their studio. Read below for the top 4 reasons why your dance studio should be blogging.

#1: You become a trust agent

To really illustrate the point: the article you are reading is a blog! Dance Studios Web Design sells two services: 1) Web Design and 2) School
Management Systems. You might not want our services now (maybe never) BUT my blog tells you a key thing about our company: We are here to help you GROW YOUR BUSINESS. Without my blog, all we would be is just another web
company selling a product. So that's my KEY CASE IN POINT. Read on for more powerful reasons as to why and how (going back to that TIME ISSUE) your studio should be blogging.

#2: The Power of Team 

Ever heard of HubSpot? The Boston-based company and all-in-one social media platform for small- and medium-sized businesses is one of the fastest-growing in the world, and considering Google just invested $32 million in the company, they seem to be on solid ground. Although there are many reasons HubSpot is rocketing up the charts of the business world, one of the core components to their success model is the “team” feel of the company. Ranked two straight years as the #1 Best Place to Work by the Boston Business Journal, HubSpot allows EVERY single person in the company to produce content for the company blog. With over 300 employees, you can see why it’s nothing for them to post 3-5 articles on most days.

How does that translate to a dance studio? When it comes down to it, we, as humans, like to be part of a movement. We want to be part of a team. When all hands are on deck and each person is contributing to building the company’s content base, magic and momentum can truly happen, and all benefit together. Your TEAM is actually your STUDENTS! I understand there is a difference between students, parents, and business executives writing on a blog, but just think about Jessica writing about the experience she had conquering her new move and how your studio HELPED HER ACHIEVE her goals.  Then she shares her article on Facebook, and her friends see it and, well you can see where I'm going with this.

#3: Blogging Sharpens Your Sword

Before I started teaching studios about web and social marketing, I was (and still  am) a “web developer.” That’s right, I own a company that builds advanced web technologies for companies ranging in size from Weightwatchers.com all the way
down to small food manufactures like MarDona Specialty Foods. Dance Studio Owners constantly answer the same questions again and again. By writing out these answers, your ability to communicate with prospective students goes up exponentially.  One of which was the fact that my presentations became much better. How so? I am forced to stay up to date with every new technology in the industry.

I became better at explaining things in a way the consumer could clearly understand. (In other words, I learned how to become a better teacher.)
I found that I seemed to have an answer for every question a customer asks me.
Simply put, writing a blog post is like practicing for a game. The more one practices, the better their skills, timing and overall play—which ultimately leads to more victories, or in this case, students.

#4: The Power of the Blog Comment

Allowing for a comment is a great opportunity to find out what your students/parents are interested in and identifying how you can communicate with them more effectively. By promoting active discussion on your studio blog and then truly listening to what is said, you will constantly get questions from individuals wanting to find out more, much of which can then be turned into another blog post.

Also, the comment section of a blog is your great opportunity to build a community of passionate individuals who appreciate your studio’s brand and mission, thereby becoming your greatest advocates online and offline.

Don't have time to blog?

Check out the article about TIME MANAGEMENT here for some great ideas on how to get content up on your website.

Don't have a blog on your website?

  1. FREE:  WordPress and Blogger (now owned by Google) are free blogging interfaces.  In order reap the rewards of your blog posts driving traffic to your site you must have links from the blog back to your site. You also have to have a link in your main site back to your navigation. Your developer should be able to help you with this.
  2. Want a new website with your blog integrated?  We have affordable web solutions with blogs, starting at $1295.  Mention this article and get $100 off!

 We look forward to your comments and suggestions!