Dance Studio Design Blog
Oct
10
2013
After working with and surveying a number of studios through Dance Studios Web Design and School Empower, we’ve noticed a growing issue when it comes to students joining late in the semester and the discrepancy of how some studios handle proration. We’ve come up with some ideas that can help dance studio owners still make a profit, while not sending away late students to your competitor. read more

Ok everyone. The verdict is IN! Buying key words on search engines like Google, Yahoo, and Bing work better than print advertising to grow enrollment and to find your studio. One of our studios reports that last year she ENDED with 150 students and this year she is ALREADY at 155! That's awesome growth. She attributes part of that to spending money on SEARCH ENGINE MARKETING. It's faster, easier AND cheaper than print, and best of ALL you can see the response rate from your Google dashboard.

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Oct
07
2013
Written by Lori Shecter

Costume ordering getting you down? Do you have these questions? I can't get my parents to PAY on time! I am stuck with a big check to pay. It is hard for me to figure out my profits. Should I be making profits on my costumes? My parents already complain a lot! How can I keep track of all my orders? How do I keep track of who has paid? How do I keep track of my delivery dates?

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Oct
05
2013
Search Engine Optimization WORKS and now Dance Studios Marketing has all the proof we need. In August we created a website for a studio in Georgia (we can't mention names yet!) who never had a website, but realized it was time step up her game and be part of the digital world. read more
Coming from a Fortune 500 e-commerce company, where discounts can’t be combined, and you pay for a month or you don’t, both my partner Kris and I are dumbfounded by the hoops that studio owners must go through in order to keep parents happy and prevent them from going across the street to your competitor. Discounts may be necessary, but here are alternative ideas to please your parents and your profit margins: read more
...online Registration, Payment, Discounts, and Recurring billing: This article will clear up the confusion as to what Studio Management Systems can do automatically, and what they can do with human help. Because many studios have complex discount plans, it is impossible for any system to be able to allow students to register and pay online, receive discounts and have recurring automatic payment. This article will help unravel the differences. read more
The year has just started and you are probably still busy with registration, planning for Nutcracker, and dare we mention, competition season? Your plate might be very full, and your cup overflowing, but it is still super important to keep your families and students engaged and excited about being a part of your dance studio family. It is not too soon for students to start dropping out, or parents to think of “defecting.” read more